Dulux is all about creating inspiration through color to help make a home looks its best. Establishing itself as a “decorating partner,” Dulux needed an in-store solution that would simplify the process for the customer through a straightforward, streamlined approach to help them choose amongst the many stunning paint colors offered.

Outform Group developed the Dulux MixLab – a four-step station that made deciding on a paint color a breeze. The MixLab invited customers to choose from an array of color samples, all beautifully organized in a gradient arrangement. Shoppers were led through a step-by-step journey featuring interactive elements, which allowed them to pick their preferred paint color, view what it would look like in their desired room, and decide on a finish. Finally, shoppers could mix their paint at the MixLab to take with them and give new life to their homes.

  • Simplified Shopper Experience
  • Intuitive & Easy To Use
  • Modern Design


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