Ray-Ban partnered with social media giant Facebook (now Meta) to create the newest lineup of smart glasses: Ray-Ban Stories, a new tech wearable that captures first-person photos and videos with the simple click of a button. The uniqueness of the product features the classic style and shape of Ray-Ban sunglasses with the innovative technology of Facebook’s internal software.

To unveil the companies first-generation of smart glasses, Outform was tasked to design and develop a family of interactive displays to be part of the marketing and communication campaign for their product launch.

The fixtures featured an LED infinity mirror that changed animation once the glasses were lifted off the display, a touch-screen tablet for customer education, and product shelves allowing shoppers to try on the smart glasses in person.

Through continuous communication with the client and vendors, Outform was able to manufacture an amazing retail display that showcases all of the product’s capabilities.

HIGHLIGHTS
  • Global Product Launch
  • Interactive & High-Tech Fixture
  • LED Infinity Mirror
Close

Highlights